2026 is looking good for digital signage, and we at United Signs are excited to share our favorites: AI Personalization and Energy-Efficient Billboards. Let’s dive in to see how these trends help United States businesses increase their ROI.
Why AI personalization is important today
Did you know that using AI for digital signage can increase audience engagement by up to 60%? That’s right. With real-time changes using sensors or computer vision, your content will be personalized to your audience demographics, weather, or time of day. No more boring one-size-fits-all advertising.
Tip: Combine your digital signage with 5G technology for instant changes that will be perceived as personalized.
At United Signs, our LED signage works hand-in-hand with AI. Browse our products that are compatible with AI here.
Benefits of using energy-efficient billboards:
Save 30-50% on energy bills due to auto-brightness control and smart standby modes. These billboards will be with us for longer, and they are environmentally friendly, which is perfect for green cities.
Trend: Thermal technology for billboards that will prevent burnout in extreme weather.
United Signs provides these billboards for architectural marvels. Get your free energy audit here.
Case Study: Footfall Boost Breakdown
| Metric | Before | After | Gains | |
| Daily Footfall | 500 | 750 | 50% | |
| Dwell Time | Baseline | +40% | – | |
| Sales Lift | – | 25% | – | |
| Energy Savings | – | 35% | – |
An urban retailer added AI ads (weather/time-based) to low-energy LEDs. Results speak for themselves.
United Signs: Your 2026 Partner
Our edge over our competition is the 30+ years of experience in the signage industry, which we have developed, providing digital billboards and indoor signs with 5G upgrades. We develop custom signage solutions based on what generates conversions and what is visible.
Frequently Asked Questions (FAQs)
Q: How does AI personalization work in signage?
A: Sensor systems (camera, facial recognition, etc.) allow signs to upload and recognize the demographics of the audience, which allows them to adjust the content on the screen to provide more relevant content to a targeted audience using real-time data.
Q: Are energy-efficient billboards worth the money?
A: Absolutely! Energy-efficient billboards can provide savings on your energy bill while also being environmentally sustainable.
Q: What is the typical installation time for these types of systems?
A: Our typical time is two to four weeks (sometimes, way quicker than this), depending on the physical size of the installation and its location.
Q: Do these types of signage systems work indoors?
A: Yes, our signage solutions can provide for sizes from a billboard size to a small, compact signage solution for a retail network.
Q: How do I measure ROI for signage?
A: Track foot traffic, dwell time, and pulling lifts in sales with built-in analytics.
With the continuing growth of the personalization of signage through AI and the increase in energy-efficient billboards, these kinds of signs are more than a trend; they have become essential signage components for brands in 2026 in the pursuit of staying ahead of competitors. United Signs makes it easy to implement proven, American-made signage solutions with solid results without the headaches.
Ready to upgrade? Visit us at www.unitedsigns.com for billboards, AI personalized signage, demos, and quotes. Let’s make 2026 your standout year!
